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how to improve the whopper freakout

What would make the whole campaign really wonderful is if, after the big reveal, somebody (Dr. Phil, Tom Cruise, me, whoever) came out and said to dudes like this, “Now don’t you feel bad for freaking out at the guy who makes minimum wage at Burger King because they didn’t have the shit-tastic sandwich that you wanted? Think maybe you could go get a life now and maybe put your indignation to use in matters that are a tad more pressing? In the meantime, here’s your Whopper and have fun trying to shit that out later.”

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